With hypnosis it is possible to induce alterations in memory, perception, sensation, emotions, feelings, attitudes, beliefs, and muscular state. Such changes can be, and usually are, incorporated into the complex behavior of the individual, resulting in amnesias and paramnesias, fuguelike conditions, paralysis, loss of sensory functions, changes in attention, personality alterations, hallucinatory and delusional behavior, and even physiological changes. Enhanced recall is sometimes possible.

Hypnocounseling means the induction of a hypnotic state by applying individualized techniques to induce hypnosis in order to assist clients with stress management, altering habits such as smoking and weight management, increasing client motivation in employment, the workplace and in sports activities and enhancing creative, artistic and scholastic endeavors.

"I should have done it years ago. It's amazing – I didn't even want cigarettes any more."
Matt Damon, describing his hypnosis experience to Jay Leno
The Tonight Show, December 2004

"Hypnosis can help adult patients control other forms of pain, relieve gastrointestinal problems, stimulate weight loss, clear up skin problems, and accelerate the healing of bone fractures and surgical wounds."
Consumer Reports, January 2005

"Hypnosis is not mind control. It's a naturally occurring state of concentration; it's actually a means of enhancing your control over both your mind and your body.
Dr. David Spiegel, Assoc. Chair of Psychiatry
Stanford University School of Medicine

"Hypnosis can actually help you lose weight."
O, The Oprah Magazine, August 2004

"Hypnosis has gained credibility in the past five years because of research using the latest brain-imaging technology. Studies show hypnosis can help treat a multitude of disorders."
Business Week, February 2004

"Hypnosis can help. A growing body of research supports the ancient practice as an effective tool in the treatment of a variety of problems, from anxiety to chronic pain."
Newsweek, September 2004